Spotify has worked its way into music’s vernacular and has become the generic term for streaming. Apple is so late to the game, they are trying desperate measures. They know streaming is the future of the music industry whether people stream on Apple or not. I know you’re probably screaming, ‘why would Apple intentionally inhibit sales for their most profitable digital product?!’ Well Apple has the cash for this investment. So, how is Apple now trying to get users to signup for their horribly flawed new streaming service? By changing every new and existing iTunes link to point to Apple Music instead of iTunes. You can’t wait this long to get into the streaming field and then drop the ball so hard.
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You can’t access the web from Apple TV and it doesn’t come with Amazon (to stream Transparent) or Spotify (yeah, yeah, they’re competitors, but you can get both on the iPhone and iPad).
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When Apple jumped from Final Cut Pro 7 to Final Cut Pro X, it alienated every professional film maker using the program. The Apple Watch is similarly flawed, frustrating Apple loyalists everywhere. And all the “most helpful” reviews are frustrated former Apple fans venting about how these products just don’t work anymore and are getting worse and worse with every update. One glance at Apple products like Numbers and Pages (Apple’s versions of Microsoft Excel and Word) in the App Store is all it takes to see the downfall. Everything ‘just worked.’īut in the post-Jobs Apple dystopia, nothing seems to work. And why wouldn’t they? The iTunes music library, player and store used to be fantastic. Music fans worldwide put their trust into Apple. Some genius at Apple (pun intended) thought to combine the new Apple Music streaming service with people’s personal music libraries that everyone had taken great pains to curate, customize and purchase over the years.
Not only is it cluttered and completely nonintuitive, it messes up users’ owned music library. What’s your experience been like with Apple Music so far, either as an artist promoting your music or as a listener? Let me know in the comments below.So how is Apple looking to win over new streaming customers? By making a better product than the rest? Nope! Apple Music’s UI is a disaster. “Listen on Apple Music” or “Play on Apple Music” or “Hear on Apple Music” (instead of “stream”).I’ve seen some other articles on this subject that offer good advice regarding messaging, and the main point is this: if you’re using text links, be sure to set up the appropriate expectation.
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